9 Logos of famous brands that have hidden messages...
Logos are a very powerful weapon used by companies to be recognized in the business world. They are a graphic representation that the consumer can immediately associate with a product. However, the logo performs many other functions besides presenting a service. It has been discovered that exclusively through the use of certain symbols and their combinations, information can be transmitted on the virtues, principles, aspirations of a company, and even notions such as the level of professionalism or the quality of the products offered.
However, there are also companies that go even further in the art of creating logos and hide additional information or symbols that at first glance we do not see. In today's article, we present to you 9 curious logos that hide something more than you thought.
One of the most peculiar examples of hidden messages in the world of logos is the Toyota car company. Their logo is composed of three interlaced ellipses. At first glance, it may seem a very simplistic version, however, the designers hid something very surprising. As we present below, from your logo it is possible to create each letter of the name separately.
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It is true that many of us already know that the bear logo is hidden in the Toblerone chocolate bar logo. However, only some know the reason why this particular animal is and very few know that the name of the product itself also hides a little wink of an eye on the part of its creator. The key information, in this case, is the city where the sweet was born: Bern, Switzerland. In fact, even today it is the only city where the Toblerone is manufactured. Now: If you delete some letters of the name, you can get the name of the city. As for the logo, the bear is the shield of the city and for that reason, it has been introduced in this peculiar way as a symbol of the sweet.
The headset company Beats Electronics is relatively young since it was created in 2006 in Santa Monica, California. However, it has become recognizable and known quickly, also thanks to a simple and ingenious logo. It is composed of a circle of intense red color and with a b that supposedly is the initial of the name. That's it? No, because it is also a curious representation of the profile of the head of a person wearing headphones.
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4. Northwest Airlines
One of the most famous methods that are used when creating logos is to combine the acronyms of the company name. If it is composed of several words, as in this case, an ingenious way of combining several letters is sought. The final effect can be an unknown and interesting symbol that in the receiver's mind will be associated exclusively with the company that adopted it. An example may be the Northwest Airlines company that in its logo has combined the letters N and W in a characteristic symbol. Consult the next part of the article to discover more ingenious logos.
5. Tour de France
One of the keys to organizing large events is the logo with which people can associate. That's why every major sporting event has a graphic logo that often floods the cities of the world sometime before the battle for victory begins. One of the most curious examples that we can present to you is the Tour de France logo. Thanks to a very peculiar source, the designers have been able to hide ... a cyclist! Isn’t that genius!? Can you spot the cyclist?!
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6. Galeries Lafayette
As we mentioned above, the logo is a means of communication between the issuing body (whether a company, organization or event) and the recipient, often being the consumer at the same time. Therefore, a successful logo has to combine certain characteristics, such as simplicity or memorability, among others. You have to make reference to the value you want to represent. In the case of the Lafayette department store, it is essential to give the image of prestige, class and wealth. In that case, hiding the very symbol of Paris and France in your logo is a perfect measure, isn’t it? The two letters T of the name has been inclined to resemble the famous Eiffel tower, which in the receiver's mind is related to the French, the bourgeois, and high quality.
For the social media, the network is a matter of life or death create a distinctive logo, distinctive, that draws attention and transmit everything with what the company wants to relate. The main objective of Pinterest was to collect and organize visual content. In fact, the name itself is composed of the words "pin" (thumbtack) and "interest" (hobby). From the thumbtack, they made their main symbol and for that reason it is not surprising that they also hide it in their logo, making it pass through a letter P.
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The objective of some companies is to convey that using their products, you will improve some part of your life. In the case of the brand of jeans, it is clear that the message has to be that with your product you will see yourself in a more attractive way than usual. What has Levi's done with its logo to transmit this data? It has ingeniously hidden the part of the body that most of us want to highlight when wearing jeans. If you have not seen it before, from now on you will always see it in the logo.
To finish, we return to the automotive industry as we have another particular example of how logos work. In the logo of the Hyundai brand, we all see a letter H inscribed in a circle and that's it. The thing seems to have no greater mystery. However, according to the original idea, it is about two people who shake hands. One is the car salesman and the other is the customer.
Which one of these logos had the best idea!?